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Welcome!
Shared Avatar Description Kit!

Speak Directly to One Customer-Ignite Loyalty, Revenue and Impact

Without the Shared Avatar Description™, founders struggle to:
  • Waste money on broad, generic marketing that doesn't resonate
  • Lose alignment across teams because "the customer" feels abstract
  • Build products no one feels were truly designed for them
  • Struggle with messaging that lacks emotional connection and trust
  • Stall growth because clarity about who they serve is missing

What is the Shared Avatar Description?

The Shared Avatar™ is a vivid composite profile of a single customer you are here to serve.

  • More than demographics, it is a living story—a name, a family, goals, values, and dreams.
  • Shared across your whole company, it becomes the anchor for decisions, messaging, and product design.
  • Grounded in the Customer Journey Map™, it transforms vague assumptions into a clear, empathetic picture.
  • It ensures that when you speak to “one,” thousands feel seen.

What's Inside?

Shared Avatar Description Kit

The Customer Journey Map™​​​​​​​ 
  • A proprietary tool that walks you step-by-step to:
  • Build your Shared Avatar Description™ with demographics + psychographics
  • Capture values, goals, fears and lifestyle in vivid detail
  • Identify the triggers that lead your avatar to discover and purchase from you
  • Translate clarity into decisions across marketing, sales, service and culture
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📄Customer Journey Map™​​​
📄 Two Completed Example PDFs
On-Demand Masterclass + Slides + Transcripts
"Speak directly to One Customer"
  • In under an hour, Coco walks you through creating your Shared Avatar Description
  • Discover why specificity is your most powerful differentiator
  • See neuroscience in action: how mirror neurons make one customer story resonate with thousands
  • Learn how to distill your avatar into a one-paragraph story that guide your whole company

📄 Slides of the Masterclass - PDF
  • Present or review anytime with your team
📄 Transcript of the Masterclass - PDF
  • Every detail captured, easy to reference

Need Support?


​​​​​​​Join us for Founders Office Hours!

Your first visit is free with coupon code: FREEOFFICEHOURS

We are honored to support you on your journey!
What's Next?

Continue Your Journey

We have just the right program to help your business and team thrive and prosper.

Marketplace Business Kits

Select exactly the solutions you need with our growing selection of 20+ business kits designed to help you and your team.  Everything you need to...
​​​​​​​
  • Know Your Purpose

  • Know Your Customer

  • Know Your Impact Plan

  • Know Your Metrics

  • Know Your Highest & Best Use 

Founders Circle

Join the Founders Circle and unlock:

The entire growing collection of Wisdom Tools & Masterclasses with new Kits released monthly.

​Unlimited Founders Office Hours with Coco

60-Minute Strategy Session with Coco ($750 value)
​​​​​​​
Exclusive members-only workshops

One place for every tool you need to grow with clarity and impact

​​​​​​​

Founders Circle Gold

Everything in Founders Circle plus...

2026 Planning Retreat -Virtual or In Person - $1200 value

Four Quarterly Retreats - Virtual or In Person - $3600 Value

Dashboard Facilitation Training - 3 Team Members - $999 Value



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Get Started
Stage Assessment - Coming Soon​​​​​​​
Traction Assessment - Coming Soon​​​​​​​
Offerings
Marketplace
12-Month Breakthrough Program - Coming Soon
Advisory Board - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151



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