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Welcome!
Core Purpose Kit!
Welcome!
Core Purpose Kit!
Core Purpose Kit!
Speak It Into Culture.
Scale It Into Legacy.
Speak It Into Culture.
Scale It Into Legacy.
Scale It Into Legacy.
Without the Core Purpose Kit, founders and teams often struggle with:
- Growth that feels scattered and reactive instead of clear and aligned
- Decisions dragging on because no shared "why" guides the team
- A culture that drifts-valued fade and priorities blur
- Teams stuck in daily execution instead of fueled by deeper meaning
- Customers missing the transformation your company is truly here to create
What is a Core Purpose™?
What is a Core Purpose™?
A Core Purpose™ is the the fundamental reason an organization exists.
It answers the deepest questions about your company:
A Core Purpose is not a tagline, a mission statement or a marketing phrase.
It's a long-term commitment. Unlike strategies, goals or products that change over time, your Core Purpose stays true-anchoring your company for decades to come.
A great Core Purpose is:
Once you clarify it, Core Purpose becomes the center of gravity for your business-helping teams align, make faster decisions and create impact that lasts.
It's the transformation-or purpose-you want every single customer to experience when they engage with your products, services, people or brand.
It answers the deepest questions about your company:
- Why do we exist?
- What contribution do we make?
- Why is the world better because we are here?
- What would be missed if we disappeared?
A Core Purpose is not a tagline, a mission statement or a marketing phrase.
It's a long-term commitment. Unlike strategies, goals or products that change over time, your Core Purpose stays true-anchoring your company for decades to come.
A great Core Purpose is:
- Transcendent - it rises above tasks and tactics
- Inspiring - it fuels energy in hard times and good times alike
- Enduring - it will still matter 100 years from now
Once you clarify it, Core Purpose becomes the center of gravity for your business-helping teams align, make faster decisions and create impact that lasts.
It's the transformation-or purpose-you want every single customer to experience when they engage with your products, services, people or brand.
Core Purpose Kit
Core Purpose Kit
A proprietary wisdom tool that takes you and your team step-by=step through the process of clarifying your deeper reason for being.
With it, you'll be able to:
With it, you'll be able to:
- Define the transformation you deliver - articulate what changed for every customer you serve.
- Distill your enduring "why" - write a statement that transcends products, services and market shifts.
- Explore the Four Inspirations of Purpose - The Good, The True, The Beautiful and The Heroic - so your purpose reflects the essence of your company
- Apply a litmus test - ensure your Core Purpose is already true today, inspires your team, defines who you are (and who you are not), and stands the test of time.
- 📄 Two Completed Examples (PDF)
- ABC Co
- Savvy Kids
On-Demand Masterclass + Slides + Transcripts
"The Purpose Revolution: Crafting Your Company's Future with the Core Purpose Creator"
In less that an hour, this masterclass takes you from wondering why growth feels scattered to having a clear, powerful Core Purpose statement your team can rally around.
Inside you'll:
In less that an hour, this masterclass takes you from wondering why growth feels scattered to having a clear, powerful Core Purpose statement your team can rally around.
Inside you'll:
- Discover why Core Purpose is one of the most essential pieces of building a scalable ensuring business
- Walk step-by-step through the Core Purpose Creator with Coco as your guide
- Draft your own Core Purpose-and learn how to embed it with your team, decisions and culture.
What's Next?
Continue Your Journey
Continue Your Journey
We have just the right program to help your business and team thrive and prosper.
We have just the right program to help your business and team thrive and prosper.
Marketplace Business Kits
Marketplace Business Kits
Select exactly the solutions you need with our growing selection of 20+ business kits designed to help you and your team. Everything you need to...
- Know Your Purpose
- Know Your Customer
- Know Your Impact Plan
- Know Your Metrics
- Know Your Highest & Best Use
Founders Circle
Founders Circle
Join the Founders Circle and unlock:
The entire growing collection of Wisdom Tools & Masterclasses with new Kits released monthly.
Unlimited Founders Office Hours with Coco
60-Minute Strategy Session with Coco ($750 value)
Exclusive members-only workshops
One place for every tool you need to grow with clarity and impact
The entire growing collection of Wisdom Tools & Masterclasses with new Kits released monthly.
Unlimited Founders Office Hours with Coco
60-Minute Strategy Session with Coco ($750 value)
Exclusive members-only workshops
One place for every tool you need to grow with clarity and impact
Founders Circle Gold
Founders Circle Gold
Everything in Founders Circle plus...
2026 Planning Retreat -Virtual or In Person - $1200 value
Four Quarterly Retreats - Virtual or In Person - $3600 Value
Dashboard Facilitation Training - 3 Team Members - $999 Value
2026 Planning Retreat -Virtual or In Person - $1200 value
Four Quarterly Retreats - Virtual or In Person - $3600 Value
Dashboard Facilitation Training - 3 Team Members - $999 Value
Stage Assessment - Coming Soon
Traction Assessment - Coming Soon
Marketplace
12-Month Breakthrough Program - Coming Soon
Advisory Board - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151
New York, NY
917-658-9151