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Welcome!
Core Competitors Kit!

Stand Out with Clarity. Grow with Confidence.

Core Competitors Kit gives you everything you need to:

Identify the real alternatives your prospects compare you against
Clarify what sets you apart through contrast, so customers "get it" faster
Make smarter decisions across product, marketing and pricing
Spot whitespace opportunities you can confidently step into
Align your team around a clearer, more consistent market narrative

All in under an hour.

Who are Core Competitors?

Core Competitors are the 3-5 businesses whose offerings most closely rival yours in the eyes of your most ideal customers.

They are not simply companies in your general category. They are the real alternatives your prospects consider while deciding.

Core Competitors can include:

Niche players that mirror your focus, or
A specific product line inside a larger company that your customer still treats as an alternative

What's Inside?

Core Competitors Kit

The Competitive Analysis Framework™

A proprietary Force for Good tool designed to help clarify your competitive landscape and strengthen what makes your company distinct.

It guides you step-by-step to:

Identify four types of competitors: Direct, Core, Indirect, plus DIY/Free/No Solution
Build criteria that reflect what your market values most
Draft a competitive matrix that highlights strengths, weaknesses and whitespace
Use contrast to improve clarity, memorability and emotional impact in messaging
Use the tool with your team to create shared language and alignment
Example criteria you can customize: product offering, price, quality, customer service, innovation, market share, brand recognition, distribution channels, customer loyalty, strengths, weaknesses, market positioning plus additional criteria you choose

📄 Two Completed Examples -

Download the Wisdom Tool

On-Demand Masterclass + Slides + Transcripts

"Stand Out or Shine Through? Utilize the Competitive Analysis Framework™ to Discover the Space Only You Can Fill"

In under an hour, this masterclass walks you through the Competitive Analysis Framework™ and shows how to use competitive clarity to strengthen positioning and decisions.

You will learn how to:

Identify the competitors your customer truly considers
Use contrast to sharpen perception and clarify meaning
Build a draft competitive matrix quickly, including support from AI tools
Translate insights into clearer messaging and smarter choices

📄 Slides of the Masterclass - PDF

📄 Transcript of the Masterclass - PDF

Need Support?

Join us for Founders Office Hours!

Virtual Founders Office Hours

Your first virtual visit is free with coupon code: FREEOFFICEHOURS

In-Person Founders Office Hours

Your first in-person visit in NYC is free with coupon code: FREEIP

We are honored to support you on your journey!

What's Next?

Continue Your Journey

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