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Welcome!
Buying Triggers Kit!
Welcome!
Buying Triggers Kit!
Buying Triggers Kit!
Define Moments Of Urgent Need
Define Moments Of Urgent Need
Without the Buying Triggers Kit, founders and entrepreneurial teams struggle to:
- Guess at when customers are ready to buy—instead of knowing the exact moments that matter.
- Pour time and money into marketing that feels “off” and underperforms.
- Watch sales conversations stall because the message doesn’t match the customer’s emotional reality.
- Leave powerful customer insights stuck in founders’ heads instead of shared across the team.
- Miss opportunities to align product, sales, and service around the real reasons customers say yes.
What are Buying Triggers?
What are Buying Triggers?
Buying Triggers are the specific internal and external cues - emotional. psychological and practical - that prompt your ideal customer to actively seek, choose and say yes to your solution.
They might look like:
They help your team answer:
"Why do our best customers buy - right now, in this moment?"
Once you know that, everything else gets clearer.
They might look like:
- A life changing (new job, move, diagnosis, baby, transition)
- A daily frustration that finally becomes unbearable
- A moment of inspiration, comparison or FOMO
- A need for relief, belonging, progress or peace
They help your team answer:
"Why do our best customers buy - right now, in this moment?"
Once you know that, everything else gets clearer.
Inception Story Kit
Inception Story Kit
A proprietary wisdom tool that guides you step-by-step to:
📄 Two Completed Examples -
- Explore eight types of Buying Triggers—from need recognition and life changes to emotional appeal, social proof, and convenience.
- Translate vague customer “insights” into clear, specific moments and emotions you can actually market and sell to.
- Prioritize your top 3–5 Buying Triggers to focus your efforts over the next 12–24 months.
- Capture powerful language, examples, and stories that your whole team can use in campaigns, sales conversations, and customer experience design.
📄 Two Completed Examples -
On-Demand Masterclass + Slides + Transcripts
“Crack Your Customer Code: Reveal the Hidden Triggers that Fuel Growth with the Buying Triggers Mapper™”
📄 Slides PDF
📄 Transcript PDF
- Walk through the Buying Triggers Mapper™ step by step—on your own or with your team.
- Recognize the emotional and situational cues that signal your customer is ready to take action.
- Choose and refine your top Buying Triggers so they’re both inspiring and practical.
- Use your Buying Triggers to shape campaigns, sales scripts, customer journeys, and your 4-Page Growth Plan™.
- Watch it as a guided workshop—pause, discuss, and fill in the tool together.
📄 Slides PDF
📄 Transcript PDF
What's Next?
Continue Your Journey
Continue Your Journey
We have just the right program to help your business and team thrive and prosper.
We have just the right program to help your business and team thrive and prosper.
Marketplace Business Kits
Marketplace Business Kits
Select exactly the solutions you need with our growing selection of 20+ business kits designed to help you and your team. Everything you need to...
- Know Your Purpose
- Know Your Customer
- Know Your Impact Plan
- Know Your Metrics
- Know Your Highest & Best Use
Founders Circle
Founders Circle
Join the Founders Circle and unlock:
The entire growing collection of Wisdom Tools & Masterclasses with new Kits released monthly.
Unlimited Founders Office Hours with Coco
60-Minute Strategy Session with Coco ($750 value)
Exclusive members-only workshops
One place for every tool you need to grow with clarity and impact
The entire growing collection of Wisdom Tools & Masterclasses with new Kits released monthly.
Unlimited Founders Office Hours with Coco
60-Minute Strategy Session with Coco ($750 value)
Exclusive members-only workshops
One place for every tool you need to grow with clarity and impact
Founders Circle Gold
Founders Circle Gold
Everything in Founders Circle plus...
2026 Planning Retreat -Virtual or In Person - $1200 value
Four Quarterly Retreats - Virtual or In Person - $3600 Value
Dashboard Facilitation Training - 3 Team Members - $999 Value
2026 Planning Retreat -Virtual or In Person - $1200 value
Four Quarterly Retreats - Virtual or In Person - $3600 Value
Dashboard Facilitation Training - 3 Team Members - $999 Value
Stage Assessment - Coming Soon
Traction Assessment - Coming Soon
info@aforceforgood.biz
New York, NY
917-658-9151
New York, NY
917-658-9151