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Welcome
to the Area of Chosen Greatness Kit!

Choose Where to Be Great-And Build the Flywheel for Scale, Impact and Profit

Without an Area of Chosen Greatness , you'll struggle to solve these 5 problems:

You waste precious time, talent and capital across too many priorities
Your team lacks clarity on where to focus their best energy
Your customers don't know what you're famous for-and neither do investors
Your offerings aren't fueling sustainable profit or repeatable scale.
You remain stuck in Survival Mode-working harder but not moving forward

What is Your Area of Chosen Greatness?

Your Area of Chosen Greatness is the single area of your company chooses to master above all others-Where you go all-in with intentions, innovations and investment to become world class.
It sits at the intersection of three strategic truths:

Where your company is uniquely suited to be great
Where your customer longs for you to be great
Where being great will drive your profit and growth

It's not a tagline. It's the heartbeat of your strategy.
And it's how you scale with clarity and conviction.

What's Inside?

Area of Chosen Greatness Kit

Area of Chosen Greatness ™

A proprietary strategic worksheet that guides you through the 3 intersecting truths-and helps you choose where to go all-in.

📄 Area of Chosen Greatness Identifier™

📄 Completed Example

On-Demand Masterclass + Slides + Transcripts

"Choose Where to Be Great-Unlock Focus, Alignment and Scale"

This one-hour video guides you step-by-step through the tool to help identify your company's Area of Chosen Greatness
📄 Slides of the Masterclass PDF
Use these to teach your team or revisit highlights.
📄 Transcript of the Masterclass PDF
Prefer to read or share with others? Every word is here..

Need Support?

Join us for Founders Office Hours!

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Your first virtual visit is free with coupon code: FREEOFFICEHOURS

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Your first in-person visit in NYC is free with coupon code: FREEIP

We are honored to support you on your journey!

What's Next?

Continue Your Journey

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