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Certified Gowth Strategist™
Program

Founding Cohort.
Begins July 23.

A Rare Invitation for Experienced Entrepreneurs, Operators, Advisors, Coaches, and Fractional Leaders

A Force for Good is hand-selecting a small group of accomplished leaders to join our inaugural Founding Cohort and become licensed FFG Growth Strategists™.

Apply Now >>

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What is the
Certified Growth Strategist™
Program?

In just 30 days, you'll earn your FFG Growth Strategist™ certification and begin delivering the Force for Good System™ with founder-led companies.

Continue through the full 12-month experience and earn your FFG Master Growth Strategist™ designation while building your practice alongside Coco Sellman and a select community of high-caliber peers.

This is more than a certification.

It's a proven system, a repeatable advisory model, a trusted community, and a platform designed to help you create greater impact, scale, and prosperity for both your clients and your own business.

The journey begins July 23rd.

Applications are now open.

Apply Now >>

Is This You?

You've spent years as an entrepreneur, operator, executive, advisor, or business coach and have real-world experience helping companies build, grow, and lead in their field.

Now you're looking for a more powerful way to deliver results and grow your own advisory practice.

You may be a fit if:

You've built businesses before — and are ready to support others in scaling success.

You're a business coach, consultant, fractional executive, advisor, or leadership expert

You want a proven system behind you — not another framework you have to invent.

You want recurring client relationships instead of one-off projects

You want a community of experienced peers

You want opportunities to teach, speak, and lead

You want to build a business that creates both prosperity and impact

Why This is Different

Most certification programs teach a methodology and leave you to figure out the rest.

The Force for Good Founding Cohort combines four things rarely found together:

1-A System
2-A Business Model
3-A Community
4-A Platform

The System

The Force for Good System™ helps visonary companies accelerate:

Impact

The transformational good a company promises to deliver.

Scale

The growing number of customers experiencing that transformational promise.

Profit

Prosperity for the business, steakholders, and shareholders. Notably the founder or owner.

The System™ aligns teams around clear priorities, accountability, innovation, and execution.

Every Growth Strategist™ learns Four Essential Tools:

4-Page Growth Plan™

The strategic operating system that aligns the entire company around one clear direction.

Transformational Map™

A visual representation of the inner and outer change required to actualize a new goal, breakthrough, or outcome — surfacing the beliefs, behaviors, and systems that either enable growth or block it.

Seven Rituals of Innovation™

The daily, weekly, monthly, quarterly, and annual operating rhythms that create accountability, execution, and momentum.

FFG Toolkit™

A library of more than 100 tools — each built to solve a specific growth challenge a founder-led company will face on the path to scale.

As an FFG Growth Strategist™, you'll learn to read which tool a client needs in any given moment — and how to wield it with confidence.

Who Is the Force for Good System™ Designed For?

One of the strengths of the Force for Good System™ is its versatility.

FFG Growth Strategists™ can apply the System across a wide range of organizations, including:

Founder-led companies with teams of 5 to 500+
Service-based and product-based businesses
B2B and B2C companies
Bootstrapped, venture-backed, private equity-backed, and nonprofit organizations
Intrapreneurial teams operating within larger corporations

The common thread is not industry.
It's ambition.

The System™ is designed for organizations seeking to create greater impact while navigating the challenges that come with growth.

Growth creates complexity.

New leadership challenges emerge.
Teams become less aligned.
Communication becomes harder.
Accountability weakens.
Execution slows.

The Force for Good System™ helps leaders overcome these predictable growth hurdles and build the foundations required for sustainable scale.

Whether a company is growing revenue from:

$500K to $1M
$1M to $3M
$3M to $10M
$10M to $20M and beyond

Or expanding the team from:

5 team members to 10
10 team members to 30
30 team members to 100
100 team members to 1000

The System™ provides the structure, tools, and operating rhythms needed to grow with greater clarity, alignment, and momentum.

From day one, the System™ helps companies build as though they intend to become a $100M enterprise with a team of 1,000+—

creating the leadership systems, accountability, and strategic discipline that support long-term impact and scale.

A Business Model

You'll learn the FFG Advisory Framework™, built around:

Quarterly Planning Session

12-Week Growth Sprints™

This gives you a repeatable way to create measurable client outcomes while building recurring revenue.

A Community

You'll work directly with Coco Sellman and a hand-selected cohort of experienced advisors.

Through coaching, implementation, and collaboration, you'll grow alongside people committed to helping founder-led companies thrive.

A Platform

Founding Cohort members may have opportunities to:

Lead masterclasses

Facilitate Founders Circle experiences

Speak on stages

Contribute to the Force for Good Business Show

Help shape the future of A Force for Good

This isn't simply a certification.

It's an opportunity to become part of something larger.

How You Deliver is Up to You

You choose the format that fits the client and the business you want to build.

The same Framework powers:

1:1 advisory engage-ments

group coaching offerings

12-week cohort programs

workshops and retreats

master-classes

ad hoc events

Apply Now >>

Your Journey

Phase 1 -
FFG Growth Strategist™
Certification

July 23 - Aug 23, 2026

Your first 30 days are designed to prepare you to begin client work quickly and confidently.

One-Day Retreat -
July 23 in Louisville, KY

One live in-person intensive in Louisville, Kentucky

July 23-Aug 23 -
Virtual Programming

Eight virtual implementation sessions

Peer coaching and facilitation practice

Guided application of the system to your own business

By Day 30, you'll be certified to facilitate:

✓ Initial Quarterly Planning Session™

✓ Initial 12-Week Growth Sprint™

✓ 4-Page Growth Plan™

✓ Transformational Map™

✓ Seven Rituals of Innovation™

✓ WHO+WHAT Builder™

✓ Licensed delivery of the Force for Good System™

Phase 2 -
FFG Master Growth Strategist™

August 2026 - July 2027

Over the following year, you'll deepen your mastery while applying the system with real clients.

You'll receive:

Monthly advanced training
Monthly office hours with Coco
Peer coaching and support
Advanced Growth Sprint™ frameworks
The complete Quarterly Planning Session™ library

Successful participants earn the designation:

FFG Master Growth Strategist™

Mastery isn't about knowing the tools.

It's about confidently leading transformational growth experiences that create lasting results.

Apply Now >>

What You'll Gain

For Your Clients

Greater clarity and alignment
Stronger execution
Better leadership accountability
Accelerated growth
A repeatable operating system

For Your Business

A Proven System - A licensed framework you can use repeatedly with growing companies and teams.
A Community - A trusted network of peers committed to growth, impact, and excellence.
A Platform - Opportunities to teach, speak, facilitate, and contribute within the Force for Good ecosystem.

Apply Now >>